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Repository
73
(5)
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Author
Almeida, Júlio Miguel Moreira
(1)
Calqueiro, Diogo de Barros Costa Santos
(1)
Gil, Daniel Susano
(1)
Marques, Bernardo Miguel Calado
(1)
Morgado, Rute Ferreira
(1)
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Subject
Desporto
(5)
Marketing
(5)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Portugal
(2)
Análise SWOT
(1)
Avaliação estratégica
(1)
Canal de televisão
(1)
Case Study
(1)
Comunidade
(1)
Consumer behaviour
(1)
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2015
(2)
2018
(2)
2019
(2)
2014
(1)
2016
(1)
2017
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Tesis
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Inglés
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Subject:
Desporto
Subject:
Marketing
Document Type:
Tesis
Language:
Inglés
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Title:
The role of Benfica TV: case study
Author:
Calqueiro, Diogo de Barros Costa Santos
Language:
Inglés
Repository:
73
Subject:
Canal de televisão
/
Desporto
/
Marketing
/
Case Study
/
Television channel
/
Sport
Acceder
Title:
The effectiveness of tennis events sponsorship: Millennium Estoril Open
Author:
Gil, Daniel Susano
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Sports marketing
/
Sponsorship
/
Effectiveness measurement
/
Gestão de marketing
/
Desporto
/
Patrocínio
/
Avaliação estratégica
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
Acceder
Title:
Critical analysis of the budget accommodation sector in Lisbon: hostels visitors’ profile and marketing strategies
Author:
Morgado, Rute Ferreira
Language:
Inglés
Repository:
73
Subject:
Sports
/
Gambling
/
Restaurants
/
Recreation
/
Tourism
/
Marketing
/
Desporto
/
Jogo
/
Restaurantes
/
Recreação
/
Turismo
Acceder
Title:
Sports spectatorship in Lisbon: how leveraging consumers' motivations can increase attendance and community spirit
Author:
Almeida, Júlio Miguel Moreira
Language:
Inglés
Repository:
73
Subject:
Consumer behaviour
/
Consumer motivations
/
Sports events
/
Sports events spectatorship
/
Sports infrastructures
/
Sports communication
/
Internal motivation factors (push)
/
External motivation factors (pull)
/
Marketing
/
Desporto
/
Prática desportiva
/
Motivação do consumidor
/
Comunidade
/
Lisboa - Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Internationalization of Vivafit
Author:
Marques, Bernardo Miguel Calado
Language:
Inglés
Repository:
73
Subject:
Internationalization
/
Franchising
/
Gyms
/
Women’s health
/
Gestão internacional
/
Gestão estratégica
/
Internacionalização das empresas
/
Desporto
/
Mulher
/
Marketing
/
Análise SWOT
/
Estudo de casos
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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