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Repository
73
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Author
Hirst, G.
(1)
Kaufmann, H. R.
(1)
Loureiro, S. M. C.
(1)
Pires, A. R.
(1)
Shipton, H.
(1)
Zhou, Q.
(1)
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Subject
Participation
(2)
Brand communities
(1)
Brand identification
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Brand knowledge
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Brand loyalty
(1)
Brand relationship quality
(1)
Creativity
(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Engagement
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2015
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Subject:
Democratic Participation
Repository:
73
Document Type:
Artículo
Year:
2015
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Title:
Creating value for customers through engagement and participation in brand communities
Author:
Loureiro, S. M. C.
/
Pires, A. R.
/
Kaufmann, H. R.
Language:
Inglés
Repository:
73
Subject:
Brand relationship quality
/
Satisfaction
/
Participation
/
Engagement
/
Brand identification
/
Brand communities
/
Brand knowledge
/
Brand loyalty
/
Word–of–mouth
/
WoM
/
Value creation
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Context matters: the combined influence of participation and intellectual stimulation on the promotion focus-employee creativity relationship
Author:
Zhou, Q.
/
Hirst, G.
/
Shipton, H.
Language:
Inglés
Repository:
73
Subject:
Creativity
/
Leadership
/
Participation
/
Regulatory focus
Acceder
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