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73
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Guerreiro, Carolina Vasconcelos Marcelino Loia
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Behavior loyalty
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Comportamento
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Lealdade
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M Business administration and business economics - Marketing - Accounting - Personnel economics
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M31
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M37
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Pingo Doce
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2019
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Subject:
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Subject:
Lealdade
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Inglés
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Title:
What are the key drivers of customers loyalty in yogurts' category?: a case study of Pingo Doce
Author:
Guerreiro, Carolina Vasconcelos Marcelino Loia
Language:
Inglés
Repository:
73
Subject:
Customer
/
Behavior loyalty
/
Pingo Doce
/
Consumidor
/
Comportamento
/
Lealdade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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