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73 (1)

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Trigo, António José Marçalo Pires (1)

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Advertising (1)
Cultura (1)
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
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M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: Cultura Subject: Emotions Subject: Emoções Repository: 73

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Title: How different cultures respond to controversial advertisements: a three way cross-cultural study
Author: Trigo, António José Marçalo Pires
Language: Inglés
Repository: 73
Subject: Advertising / Emotions / Culture / Globalization / Publicidade / Emoções / Cultura / Globalização / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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