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Title:
Brand sabotage: managing social media and reputational crises in utility companies
Author:
Gonçalves, Raquel Gomes Freire
Language:
Inglés
Repository:
73
Subject:
Brand awareness
/
Social media crises
/
Utility companies
/
Online communities and followers
/
Relational marketing
/
Reputation
/
Brand management
/
Communication strategy
/
Gestão de empresas
/
Rede social
/
Crise
/
Sector energético
/
Marketing relacional
/
Gestão da marca
/
Estratégias de comunicação
/
Portugal
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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