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Title:
The positive impact of product range optimization in the private label of a multinational retail company
Author:
Duarte, Vítor Manuel Henriques dos Santos
Language:
Inglés
Repository:
73
Subject:
Retail
/
Private label brands
/
Relationship marketing
/
Advocacy
/
Attachment
/
Credibility
/
Image
/
Familiarity
/
Marketing relacional
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Venda a retalho
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Imagem de marca
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Ferramentas estratégicas
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