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Repository
73
(3)
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Author
Gonçalves, Inês Santos
(1)
Rondão, Pedro Miguel Lopes
(1)
Varanda, Laura Isabel Antunes
(1)
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Subject
Credibility
(3)
Marketing
(3)
Credibilidade
(2)
Approachability
(1)
Bem-estar
(1)
Brand equity
(1)
Brand relationship
(1)
Chief executive officers
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Community
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2010
(1)
2012
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2017
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2018
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2019
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Tesis
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Subject:
Credibility
Subject:
Marketing
Document Type:
Tesis
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Title:
Inbound marketing : estudo sobre a percepção da credibilidade da fonte em comunidades online
Author:
Varanda, Laura Isabel Antunes
Language:
Portugués
Repository:
73
Subject:
Inbound
/
Marketing
/
Internet
/
Comunidades
/
Virtuais
/
Credibilidade
/
Fonte
/
Virtual
/
Community
/
Source
/
Credibility
Acceder
Title:
Luxury cruises: drivers to the well-being perception of tourists about their experience in-cruise
Author:
Gonçalves, Inês Santos
Language:
Inglés
Repository:
73
Subject:
Corporate reputation
/
Social responsibility
/
Credibility
/
Prestige
/
Pride
/
Subjective well-being
/
Marketing
/
Responsabilidade social
/
Turismo
/
Transporte marítimo e fluvial
/
Bem-estar
/
Turistas
/
Domínio/Área Científica::Ciências Sociais
Acceder
Title:
CEO sociability: path towards brand equity and brand relationship
Author:
Rondão, Pedro Miguel Lopes
Language:
Inglés
Repository:
73
Subject:
Sociability
/
Brand equity
/
Chief executive officers
/
Marketing
/
Brand relationship
/
Credibility
/
Approachability
/
Sociabilidade
/
Diretores executivos
/
Relação de marca
/
Credibilidade
/
Proximidade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M15
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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