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Subject:
Consumption
Year:
2017
Document Type:
Tesis
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Inglés
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Title:
What motivates consumers to contribute on social media?: the impact of brand humanization, privacy concern and ideal self-congruity
Author:
Duarte, Joana Gomes
Language:
Inglés
Repository:
73
Subject:
Social media
/
Participation
/
Consumption
/
Contribution
/
Estratégias de comunicação
/
Estratégias de marca
/
Rede social
/
Marketing
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