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73
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Silva, Beatriz Helena Gil Santos da
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Teixeira, Diana Von-Haff Lopes
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Consumidor
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Rede social
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Brand equity
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Brand interest
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Brand sponsorship
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Consumer engagement
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias
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Subject:
Consumidor
Year:
2019
Year:
2021
Year:
2018
Document Type:
Tesis
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Inglés
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Title:
Effect of moment marketing and brand sponsorship in brand equity and customer engagement
Author:
Silva, Beatriz Helena Gil Santos da
Language:
Inglés
Repository:
73
Subject:
Brand equity
/
Moment marketing
/
Social media marketing
/
Consumer engagement
/
Brand sponsorship
/
Valor da marca
/
Marketing
/
Estratégias de marketing
/
Rede social
/
Consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Spatio-temporal distribution analysis of brand interest in social networks
Author:
Teixeira, Diana Von-Haff Lopes
Language:
Inglés
Repository:
73
Subject:
Topic modelling
/
Topics evolution
/
Brand interest
/
Spatio-temporal analysis
/
Topic analysis
/
Social networks
/
Rede social
/
Marca
/
Consumidor
/
Text mining
/
Framework
/
Domínio/Área Científica::Engenharia e Tecnologia::Outras Engenharias e Tecnologias
Acceder
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