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73 (6)

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Author

Ferreira, Laura Sofia Neves (1)
Maximiano, Maria Guerra Vitorino (1)
Pereira, Joana Cardoso Fava Reis (1)
Pina, Lídia Silveira (1)
Rodrigues, Ana Sofia Faustino (1)
Rodrigues, Sara Alexandra Gonçalves (1)

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Consumidor (6)
Marketing (5)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (3)
Bem-estar (2)
M Business administration and business economics - Marketing - Accounting - Personnel economics (2)
M31 (2)
M37 (2)
Marca (2)
Subjective well-being (2)
Active listening (1)

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2017 (6)
2018 (4)
2007 (1)
2013 (1)
2016 (1)
2019 (1)

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Inglés (6)

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Subject: Consumidor Year: 2017 Language: Inglés

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1-6 from 6 results (0.01 seconds)

Title: Desperados: creating regular consumers in the portuguese market
Author: Ferreira, Laura Sofia Neves
Language: Inglés
Repository: 73
Subject: Conversion rate / Young people / Beer / Night-out routes / Marketing / Marca comercial / Cerveja / Consumidor / Análise de mercado / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: The perception of active listening practice on social networks as a determinant of brand engagement
Author: Pina, Lídia Silveira
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Consumidor / Marca / Rede social / Consumer-brand relationship / Social networks / Online consumer brand engagement / Active listening / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Antecedents and outcomes of consumer experience and engagement for luxury fashion consumers
Author: Maximiano, Maria Guerra Vitorino
Language: Inglés
Repository: 73
Subject: Engagement / Luxury brands / Consumer experience / Desire / Social values / Perceived self / Involvement / Relationship quality / Subjective well-being / Marketing / Indústria de produtos de luxo / Valores sociais / Bem-estar / Consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

Acceder
Title: Costumer journey: a new approach for retailers
Author: Rodrigues, Sara Alexandra Gonçalves
Language: Inglés
Repository: 73
Subject: Customer jorney / Customer experience / Touchpoints / Food Retail / Marketing / Consumidor / Venda a retalho / Comércio alimentar / Estratégias competitivas / Percurso do consumidor / Experiência do consumidor / Pontos de contacto critico / Retalho alimentar / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Developling a communication strategy to enter the mariculture market
Author: Pereira, Joana Cardoso Fava Reis
Language: Inglés
Repository: 73
Subject: Marketing / Strategy / Communication / Media / Fish / Mariculture / Estratégias de comunicação / Plano de marketing / Marca / Empresa de pesca / Consumidor / Trabalho de projeto / Estratégia / Comunicação / Maricultura / Peixe / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Selling happiness
Author: Rodrigues, Ana Sofia Faustino
Language: Inglés
Repository: 73
Subject: Happiness seeker / Subjective well-being / Positive psychology / Self-improvement / Marketing / Bem-estar / Psicologia positiva / Perfil / Consumidor / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais

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