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Subject: Consumidor Year: 2014 Repository: 73

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Title: The influence of human resources practices in consumer’s decision-making
Author: Ilhéu, Carla Sofia
Language: Portugués
Repository: 73
Subject: Práticas de recursos humanos / Consumidor / Tomada de decisão / Intenção de compra / Investimento / Human resources practices / Consumer / Decision-making / Purchase intention / Investment

Acceder
Title: Intenção de compra de veículos elétricos no mercado português
Author: Ruela, Rúben Porfirio
Language: Portugués
Repository: 73
Subject: Veículo eléctrico / Veículo elétrico híbrido / Veículo convencional / Consumidor / Battery electric vehicle / Hybrid electric vehicle / Conventional vehicle / Consumer

Acceder
Title: Dos social media à compra online : intimissimi
Author: Vale, Sara Alexandra Runa do
Language: Portugués
Repository: 73
Subject: Social media / Consumidor / Oferta / Procura / Offer / Costumer / Demand

Acceder
Title: Novos desafios do customer relationship management (CRM)
Author: Ferreira, Rúben dos Santos
Language: Portugués
Repository: 73
Subject: Mercado / Marketing / Consumidor / Customer Relationship Management (CRM) / Market / Consumer

Acceder
Title: Influência do preço e ações promocionais no valor percecionado da loja de retalho
Author: Reis, Teresa Isabel Damião dos
Language: Portugués
Repository: 73
Subject: Distribuição moderna / Retalho / Consumidor / Promoções / Modern distribution / Retail / Consumer / Promotions

Acceder
Title: Go-to-market strategy for video call through television
Author: Silva, Vera Sofia Gonçalves
Language: Inglés
Repository: 73
Subject: Tecnologia / Videochamada / Televisão / Intergeracionalidade / Sector das telecomunicações / Consumidor / Technology / Video call / Television / Intergenerationality / Telecommunications sector / Consumer

Acceder
Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands
Author: Ribeiro, Inês Silva
Language: Inglés
Repository: 73
Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra

Acceder
Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author: Lima, Ana Patrícia Pinto de
Language: Portugués
Repository: 73
Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product

Acceder

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