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Repository
73
(2)
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Author
Pereira, Joana Cardoso Fava Reis
(1)
Santos, Joana Fonseca dos
(1)
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Subject
Consumidor
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
M31
(2)
M37
(2)
Marca
(2)
Marketing
(2)
Brand love
(1)
Communication
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Comunicação
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Comunidade virtual
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2018
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Subject:
Consumidor
Subject:
Marca
Subject:
M37
Language:
Inglés
Year:
2018
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Title:
Exploring the impact of "massclusivity" campaigns on brand love through online brand communities
Author:
Santos, Joana Fonseca dos
Language:
Inglés
Repository:
73
Subject:
Massclusivity
/
Brand love
/
Online brand communities
/
Relationship marketing
/
Fashion
/
Marketing
/
Marca
/
Consumidor
/
Comunidade virtual
/
Marketing relacional
/
Moda
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Developling a communication strategy to enter the mariculture market
Author:
Pereira, Joana Cardoso Fava Reis
Language:
Inglés
Repository:
73
Subject:
Marketing
/
Strategy
/
Communication
/
Media
/
Fish
/
Mariculture
/
Estratégias de comunicação
/
Plano de marketing
/
Marca
/
Empresa de pesca
/
Consumidor
/
Trabalho de projeto
/
Estratégia
/
Comunicação
/
Maricultura
/
Peixe
/
Domínio/Área Científica::Ciências Sociais
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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