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Repository
73
(6)
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Author
Ilhéu, Carla Sofia
(1)
Moreno, João Mário Ferreira
(1)
Ramalheiro, Brenno Maia
(1)
Ricardo, Mariana Trindade
(1)
Ruela, Rúben Porfirio
(1)
Silva, Vera Sofia Gonçalves
(1)
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Subject
Consumer
(6)
Consumidor
(6)
Anchorage
(1)
Ancoragem
(1)
Battery electric vehicle
(1)
Behavioral economics
(1)
Celebridades desportivas
(1)
Comportamento do consumidor
(1)
Conventional vehicle
(1)
Decision-making
(1)
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Year
2013
(6)
2014
(3)
2012
(2)
2016
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Tesis
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Portugués
(5)
Inglés
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Subject:
Consumidor
Subject:
Consumer
Document Type:
Tesis
Year:
2013
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Title:
Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidores
Author:
Ramalheiro, Brenno Maia
Language:
Portugués
Repository:
73
Subject:
Consumidor
/
Ancoragem
/
Economia comportamental
/
Neuroeconomia
/
Neuromarketing
/
Consumer
/
Anchorage
/
Behavioral economics
/
Neuroeconomics
Acceder
Title:
The influence of human resources practices in consumer’s decision-making
Author:
Ilhéu, Carla Sofia
Language:
Portugués
Repository:
73
Subject:
Práticas de recursos humanos
/
Consumidor
/
Tomada de decisão
/
Intenção de compra
/
Investimento
/
Human resources practices
/
Consumer
/
Decision-making
/
Purchase intention
/
Investment
Acceder
Title:
Intenção de compra de veículos elétricos no mercado português
Author:
Ruela, Rúben Porfirio
Language:
Portugués
Repository:
73
Subject:
Veículo eléctrico
/
Veículo elétrico híbrido
/
Veículo convencional
/
Consumidor
/
Battery electric vehicle
/
Hybrid electric vehicle
/
Conventional vehicle
/
Consumer
Acceder
Title:
Go-to-market strategy for video call through television
Author:
Silva, Vera Sofia Gonçalves
Language:
Inglés
Repository:
73
Subject:
Tecnologia
/
Videochamada
/
Televisão
/
Intergeracionalidade
/
Sector das telecomunicações
/
Consumidor
/
Technology
/
Video call
/
Television
/
Intergenerationality
/
Telecommunications sector
/
Consumer
Acceder
Title:
O uso de celebridades desportivas em estratégias de marketing: modelo prático para aumentar o retorno do patrocínio
Author:
Moreno, João Mário Ferreira
Language:
Portugués
Repository:
73
Subject:
Patrocínio
/
Celebridades desportivas
/
Consumidor
/
Retorno do investimento
/
Marketing
/
Desporto
/
Comportamento do consumidor
/
Sucesso pessoal
/
Investimentos
/
Sponsorship
/
Sports celebrities
/
Consumer
/
Return on investment
Acceder
Title:
Plano para a definição de modelos de segmentação para o MEO
Author:
Ricardo, Mariana Trindade
Language:
Portugués
Repository:
73
Subject:
Segmentação
/
Consumidor
/
Usabilidade
/
Pay-TV
/
Segmentation
/
Consumer
/
Usability
Acceder
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