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Subject:
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Subject:
Brand equity
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Tesis
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Portugués
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2016
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Title:
Online brand engagement : an investigation on antecedents and outcomes within the social media environment
Author:
Gorgus, Tatjana Michaela Constanze
Language:
Portugués
Repository:
73
Subject:
Consumidor
/
Engagement
/
Rede social
/
Gestão da marca
/
Marketing relacional
/
Facebook
/
Brand
/
Relationship marketing
/
Brand experience
/
Brand love
/
Word-of-mouth
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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