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73 (2)

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Cruz, Sara Catarina Pires Antunes (1)
Ferreira, Maria Glicínia Fragoso de Lima (1)

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Comportamento do consumidor (2)
Consumidor (2)
Marketing (2)
2700 (1)
2700 Communication systems (1)
2750 (1)
3900 (1)
3900 Consumer psychology (1)
3920 (1)
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2018 (2)
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Tesis (2)

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Portugués (2)

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Subject: Consumidor Language: Portugués Document Type: Tesis Year: 2021 Year: 2018

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1-2 from 2 results (0.008 seconds)

Title: E se a marca me responde com emoji?: impacto das características da CMC na perceção e atitudes face à marca
Author: Cruz, Sara Catarina Pires Antunes
Language: Portugués
Repository: 73
Subject: Psicologia do comportamento / Consumidor / Sistema de comunicação / Comportamento do consumidor / Marketing / Marca / Computer-mediated communication / Emoji / Attitudes towards the brand / Reservation intention / Online reviews / Domínio/Área Científica::Ciências Sociais::Psicologia / 2700 / 2750 / 3900 / 3920 / 3940 / 2700 Communication systems / 3900 Consumer psychology

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Title: Caso pedagógico: a fidelização na estratégia comercial da Proteste Brasil
Author: Ferreira, Maria Glicínia Fragoso de Lima
Language: Portugués
Repository: 73
Subject: Marketing relacional / Estratégias de marketing / Fidelidade / Comportamento do consumidor / Organização sem fins lucrativos / Estudo de casos / Brasil / Consumidor / Marketing / Consumer / Marketing Relational / Loyalty / Domínio/Área Científica::Ciências Sociais

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