Refine your Search
Author
- Bollette, Maxime (1)
- Cavalheiro, Bernardo Miguel Pereira (1)
- Cipriano, Cláudia Sofia Outeiro (1)
- Drouet, Manon Clémentine Jeanne (1)
- Ferreira, Laura Sofia Neves (1)
- Guerreiro, Carolina Vasconcelos Marcelino Loia (1)
- Maximiano, Maria Guerra Vitorino (1)
- Neves, Inês Tomás Francisco das (1)
- Pereira, Joana Cardoso Fava Reis (1)
- Pina, Lídia Silveira (1)
Subject
- Consumidor (18)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (9)
- M31 (9)
- Marketing (9)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (8)
- M37 (6)
- Marca (6)
- Rede social (5)
- Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (4)
- Estratégias de marketing (3)
Year
Document Type
Your search
1-10 from 18 results
(0.011 seconds)
-
Title: Two sides of the same industry: an analysis of the relationship between hotels and online travel agenciesAuthor: Bollette, MaximeLanguage: InglésRepository: 73Subject: Hotel industry / Travel agencies / Technological change / Belgium / Indústria hoteleira / Turismo / Mudança tecnológica / Consumidor / Modelos de negócio / Bélgica / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / L830 / Z310 / L Industrial organization / Z Other special topics
-
Title: Effect of moment marketing and brand sponsorship in brand equity and customer engagementLanguage: InglésRepository: 73Subject: Brand equity / Moment marketing / Social media marketing / Consumer engagement / Brand sponsorship / Valor da marca / Marketing / Estratégias de marketing / Rede social / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
-
Title: Case study: j'irai deguster chez vous, an activation of the experiential marketing strategy of castillon cotes de bordeauxAuthor: Drouet, Manon Clémentine JeanneLanguage: InglésRepository: 73Subject: Consumer engagement / Customer experience / Experiential marketing / Integrated marketing communication / Wine appellation / Marketing de vinhos / Turismo / Consumidor / Comunicação estratégica / Estudo de casos / Trabalho de projeto / França / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / L66 / M31 / L Industrial organization / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Sensory marketing in health clubs: importance of the senses in acquisition, retention and cancellation of membershipsAuthor: Neves, Inês Tomás Francisco dasLanguage: InglésRepository: 73Subject: Sensory marketing / Health club memberships / Fitness industry / Decision making / Marketing sensorial / Inscrições em health clubs / Indústria do fitness / Tomada de decisão / Marketing / Estratégias de marketing / Prática desportiva / Exercício físico / Sensação / Consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / Z21 / M Business administration and business economics - Marketing - Accounting - Personnel economics / Z Other special topics
-
Title: Spatio-temporal distribution analysis of brand interest in social networksAuthor: Teixeira, Diana Von-Haff LopesLanguage: InglésRepository: 73
-
Title: Go-to-market strategy for video call through televisionAuthor: Silva, Vera Sofia GonçalvesLanguage: InglésRepository: 73
-
Title: The perception of active listening practice on social networks as a determinant of brand engagementAuthor: Pina, Lídia SilveiraLanguage: InglésRepository: 73
-
Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brandsAuthor: Ribeiro, Inês SilvaLanguage: InglésRepository: 73Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723