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Subject: Consumers Year: 2014 Document Type: Tesis

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Title: The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal
Author: Mendes, Pedro Mª da Cunha Policarpo Ferreira
Language: Inglés
Repository: 73
Subject: Private labels / Store brands / Retailers / Consumers

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Title: Como aumentar as assistências dos jogos de futebol da associação académica de coimbra: o.a.f
Author: Costa, Pedro Camossa Coelho de Figueiredo
Language: Portugués
Repository: 73
Subject: Marketing desportivo / Desporto / Consumidores / Académica de Coimbra / Sports marketing / Sports / Consumers

Acceder
Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

Acceder
Title: Impacto da ação promocional realizada pelas lojas Pingo Doce em 1 de Maio junto dos consumidores
Author: Sá, Cátia Patrícia Santos
Language: Portugués
Repository: 73
Subject: Retalho alimentar / Retailing mix / Consumidores / Promoções de vendas / Food retail / Consumers / Sales promotions

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