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Subject: Consumers Language: Inglés Repository: 73 Year: 2014

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Title: The decision making process of consumers in relation to private labels: the specific case of yogurts in Portugal
Author: Mendes, Pedro Mª da Cunha Policarpo Ferreira
Language: Inglés
Repository: 73
Subject: Private labels / Store brands / Retailers / Consumers

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Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

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