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Subject: Consumers Subject: Marketing Language: Inglés Repository: 73

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Title: Main gamification concepts: a systematic mapping study
Author: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H.
Language: Inglés
Repository: 73
Subject: Education / Information science / Business / Software development / Leximancer / Consumers / Semantic analysis / Qualitative methods / Gamification / Marketing / Computer science

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Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo label
Author: Rathjen, Katharina
Language: Inglés
Repository: 73
Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor

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