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Title: Main gamification concepts: a systematic mapping studyAuthor: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H.Language: InglésRepository: 73Subject: Education / Information science / Business / Software development / Leximancer / Consumers / Semantic analysis / Qualitative methods / Gamification / Marketing / Computer science
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Title: The decision making process of consumers in relation to private labels: the specific case of yogurts in PortugalLanguage: InglésRepository: 73Subject: Private labels / Store brands / Retailers / Consumers
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Title: The impact of brand portfolio management on the identification process of sport consumersAuthor: Hallouin, Manon Marie MargauxLanguage: InglésRepository: 73Subject: Marketing desportivo / Comportamento do consumidor / Identidade de marca / Gestão de carteiras / Globalização / Patrocínio / Consumers / Sport industry / Brand identity / Identification / Portfolio management / Globalisation / Sponsorship / Customer experience / Loyalty / Domínio/Área Científica::Ciências Sociais
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Title: Consumers using social media: impact on companies’ reputationAuthor: Alturas, B. / Oliveira, L.Language: InglésRepository: 73Subject: Social networks / Business reputation / Companies reputation / Social media users / Consumers
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Title: Consumer' acceptance of electric vehicles in LisbonAuthor: Vrösch, Bob Johan AlexanderLanguage: InglésRepository: 73Subject: Electric Vehicles (EVs) / Consumers / Acceptance / Lisbon / Consumidores / Aceitação / Lisboa / Gestão internacional / Indústria automóvel / Veículo eléctrico / Preferência do consumidor / Sustentabilidade ambiental / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M19 / O18 / M Business administration and business economics - Marketing - Accounting - Personnel economics / O Economic development, innovation, technological change, and growth
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Title: Kids as consumers challenges of product marketing to kids in the sporting goods industry: analysed for the adidas neo labelAuthor: Rathjen, KatharinaLanguage: InglésRepository: 73Subject: Behavior / Consumers / Product Attributes / Segmentation / Marketing / Comportamento do consumidor
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