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Subject: Consumer protection Subject: Neuroeconomics

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Title: Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidores
Author: Ramalheiro, Brenno Maia
Language: Portugués
Repository: 73
Subject: Consumidor / Ancoragem / Economia comportamental / Neuroeconomia / Neuromarketing / Consumer / Anchorage / Behavioral economics / Neuroeconomics

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Title: Neuromarketing: consumers and the anchoring effect
Author: Chavaglia, J. N. / Filipe, J. A. / Ramalheiro, B.
Language: Inglés
Repository: 73
Subject: Consumer / Anchoring / Behavioral economics / Neuroeconomics / Limited rationality

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