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Title: The influence of human resources practices in consumer’s decision-makingAuthor: Ilhéu, Carla SofiaLanguage: PortuguésRepository: 73
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Title: Intenção de compra de veículos elétricos no mercado portuguêsAuthor: Ruela, Rúben PorfirioLanguage: PortuguésRepository: 73
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Title: Novos desafios do customer relationship management (CRM)Author: Ferreira, Rúben dos SantosLanguage: PortuguésRepository: 73Subject: Mercado / Marketing / Consumidor / Customer Relationship Management (CRM) / Market / Consumer
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Title: Influência do preço e ações promocionais no valor percecionado da loja de retalhoAuthor: Reis, Teresa Isabel Damião dosLanguage: PortuguésRepository: 73Subject: Distribuição moderna / Retalho / Consumidor / Promoções / Modern distribution / Retail / Consumer / Promotions
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Title: Go-to-market strategy for video call through televisionAuthor: Silva, Vera Sofia GonçalvesLanguage: InglésRepository: 73
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Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brandsAuthor: Ribeiro, Inês SilvaLanguage: InglésRepository: 73Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra
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Title: A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley DavidsonAuthor: Lima, Ana Patrícia Pinto deLanguage: PortuguésRepository: 73Subject: Marca / Valor da marca / Comunidades de marca / Consumidor / Produto / Brand / Brand equity / Brand communities / Consumer / Product
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Title: Neuromarketing aplicado a la tarjeta de crédito BancoomevaAuthor: Lozano Ortiz, Ivonne AstridLanguage: EspañolRepository: 60Subject: Marketing / Neuromarketing / Ética / Moral / Comunicación / Publicidad / Consumidor / Ethics / Advertising / Consumer / Communication / Tesis / Tesis- ingeniería / Facultad de ingeniería / Especialización en gerencia de mercadeo y estrategia de ventas / Estudio de mercado / Mercado / Concepto moral
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