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Repository
73
(4)
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Author
Diogo, João Manuel Pimenta de Castro
(1)
Gralho, Alexandra Catarina Rosa Nicolau
(1)
Lima, Ana Patrícia Pinto de
(1)
Reis, Teresa Isabel Damião dos
(1)
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Subject
Consumer
(4)
Consumidor
(3)
Marca
(2)
Retail
(2)
Retalho
(2)
Activation
(1)
Brand
(1)
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(1)
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2015
(4)
2014
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2016
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Tesis
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Portugués
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Subject:
Consumer behaviour
Document Type:
Tesis
Language:
Portugués
Year:
2015
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Title:
Influência do preço e ações promocionais no valor percecionado da loja de retalho
Author:
Reis, Teresa Isabel Damião dos
Language:
Portugués
Repository:
73
Subject:
Distribuição moderna
/
Retalho
/
Consumidor
/
Promoções
/
Modern distribution
/
Retail
/
Consumer
/
Promotions
Acceder
Title:
O patrocínio desportivo: ativação de marca e papel do consumidor
Author:
Diogo, João Manuel Pimenta de Castro
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Patrocínio
/
Desporto
/
Marca
/
Comportamento do consumidor
/
Sponsorship
/
Sponsor
/
Sports
/
Activation
/
Consumer
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author:
Lima, Ana Patrícia Pinto de
Language:
Portugués
Repository:
73
Subject:
Marca
/
Valor da marca
/
Comunidades de marca
/
Consumidor
/
Produto
/
Brand
/
Brand equity
/
Brand communities
/
Consumer
/
Product
Acceder
Title:
Retalho organizado vs retalho independente
Author:
Gralho, Alexandra Catarina Rosa Nicolau
Language:
Portugués
Repository:
73
Subject:
Retalho
/
Marcas
/
Moda
/
Consumidor
/
Retail
/
Brands
/
Fashion
/
Consumer
Acceder
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