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Repository
73
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Author
Ferreira, Rúben dos Santos
(1)
Gonçalves, Bebiana Patrícia Aguiar
(1)
Ramalheiro, Brenno Maia
(1)
Ricardo, Mariana Trindade
(1)
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Subject
Consumer
(4)
Consumidor
(4)
Anchorage
(1)
Ancoragem
(1)
Behavioral economics
(1)
Behaviors
(1)
Brand
(1)
CSI
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Customer Relationship Management (CRM)
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2012
(4)
2013
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Portugués
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Subject:
Consumer behavior
Language:
Portugués
Document Type:
Tesis
Year:
2012
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Title:
Neuromarketing: o efeito de ancoragem, do contexto e o papel dos neurotransmissores na mente dos consumidores
Author:
Ramalheiro, Brenno Maia
Language:
Portugués
Repository:
73
Subject:
Consumidor
/
Ancoragem
/
Economia comportamental
/
Neuroeconomia
/
Neuromarketing
/
Consumer
/
Anchorage
/
Behavioral economics
/
Neuroeconomics
Acceder
Title:
Novos desafios do customer relationship management (CRM)
Author:
Ferreira, Rúben dos Santos
Language:
Portugués
Repository:
73
Subject:
Mercado
/
Marketing
/
Consumidor
/
Customer Relationship Management (CRM)
/
Market
/
Consumer
Acceder
Title:
Comportamento do consumidor português de vestuário: estilos de compra e notoriedade das marcas nacionais
Author:
Gonçalves, Bebiana Patrícia Aguiar
Language:
Portugués
Repository:
73
Subject:
Moda
/
Comportamento
/
Consumidor
/
Marca
/
CSI
/
Fashion
/
Brand
/
Consumer
/
Behaviors
Acceder
Title:
Plano para a definição de modelos de segmentação para o MEO
Author:
Ricardo, Mariana Trindade
Language:
Portugués
Repository:
73
Subject:
Segmentação
/
Consumidor
/
Usabilidade
/
Pay-TV
/
Segmentation
/
Consumer
/
Usability
Acceder
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