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73 (4)

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Correia, Francisco Maria de Almeida Tavares Pio (1)
Macedo, Maria Alves Machado de Sousa de (1)
Ribeiro, Inês Silva (1)
Silva, Vera Sofia Gonçalves (1)

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Consumer (4)
Consumidor (2)
Estratégias de marca (2)
Brands (1)
Comportamento do consumidor (1)
Concorrência (1)
Corporate social irresponsibility (1)
Corporate social responsibility (1)
Country of origin, (1)
Disposição para pagar (1)

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2014 (2)
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Subject: Consumer Perspectives Document Type: Tesis Language: Inglés

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1-4 from 4 results (0.01 seconds)

Title: Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour
Author: Correia, Francisco Maria de Almeida Tavares Pio
Language: Inglés
Repository: 73
Subject: Sonic branding / Sensorial / Consumer / Retail / Marketing / Estratégias de marca / Comportamento do consumidor / Empresa / Concorrência / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics

Acceder
Title: Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author: Macedo, Maria Alves Machado de Sousa de
Language: Inglés
Repository: 73
Subject: Gestão de marketing / Motivação do consumidor / Estratégias de marca / Patrocínio / Hábito de compra / Fidelidade à Marca / Consumer / Brands / Relationship / Ecology / Purchase intention / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

Acceder
Title: Go-to-market strategy for video call through television
Author: Silva, Vera Sofia Gonçalves
Language: Inglés
Repository: 73
Subject: Tecnologia / Videochamada / Televisão / Intergeracionalidade / Sector das telecomunicações / Consumidor / Technology / Video call / Television / Intergenerationality / Telecommunications sector / Consumer

Acceder
Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands
Author: Ribeiro, Inês Silva
Language: Inglés
Repository: 73
Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra

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