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40
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Diogo, João Manuel Pimenta de Castro
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Melo Fuquene, José
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Subject:
Consumer Law
Subject:
Consumer
Year:
2017
Year:
2015
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Title:
O patrocínio desportivo: ativação de marca e papel do consumidor
Author:
Diogo, João Manuel Pimenta de Castro
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Patrocínio
/
Desporto
/
Marca
/
Comportamento do consumidor
/
Sponsorship
/
Sponsor
/
Sports
/
Activation
/
Consumer
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
Estimación de las preferencias del consumidor a través de un modelo jerárquico bayesiano logístico multinomial
Author:
Melo Fuquene, José
Language:
Español
Repository:
40
Subject:
Análisis conjunto
/
Consumidor
/
Modelo jerárquico bayesiano
/
Joint analysis
/
Consumer
/
Bayesian hierarchical model
/
Comportamiento del consumidor -- Métodos estadísticos
/
Modelos matemáticos -- Casos
/
Modelos estadísticos -- Casos
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