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Macedo, Maria Alves Machado de Sousa de
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Subject:
Consumer
Subject:
Brands
Year:
2018
Repository:
73
Document Type:
Tesis
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Title:
Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author:
Macedo, Maria Alves Machado de Sousa de
Language:
Inglés
Repository:
73
Subject:
Gestão de marketing
/
Motivação do consumidor
/
Estratégias de marca
/
Patrocínio
/
Hábito de compra
/
Fidelidade à Marca
/
Consumer
/
Brands
/
Relationship
/
Ecology
/
Purchase intention
/
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