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Repository
73
(7)
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Author
Ferreira, Rúben dos Santos
(1)
Ilhéu, Carla Sofia
(1)
Lima, Ana Patrícia Pinto de
(1)
Reis, Teresa Isabel Damião dos
(1)
Ribeiro, Inês Silva
(1)
Ruela, Rúben Porfirio
(1)
Silva, Vera Sofia Gonçalves
(1)
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Subject
Consumer
(7)
Consumidor
(7)
Battery electric vehicle
(1)
Brand
(1)
Brand communities
(1)
Brand equity
(1)
Comunidades de marca
(1)
Conventional vehicle
(1)
Corporate social irresponsibility
(1)
Corporate social responsibility
(1)
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Year
2014
(7)
2013
(3)
2015
(3)
2012
(1)
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Document Type
Tesis
(7)
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Portugués
(5)
Inglés
(2)
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Subject:
Consumer
Repository:
73
Document Type:
Tesis
Year:
2014
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Title:
The influence of human resources practices in consumer’s decision-making
Author:
Ilhéu, Carla Sofia
Language:
Portugués
Repository:
73
Subject:
Práticas de recursos humanos
/
Consumidor
/
Tomada de decisão
/
Intenção de compra
/
Investimento
/
Human resources practices
/
Consumer
/
Decision-making
/
Purchase intention
/
Investment
Acceder
Title:
Intenção de compra de veículos elétricos no mercado português
Author:
Ruela, Rúben Porfirio
Language:
Portugués
Repository:
73
Subject:
Veículo eléctrico
/
Veículo elétrico híbrido
/
Veículo convencional
/
Consumidor
/
Battery electric vehicle
/
Hybrid electric vehicle
/
Conventional vehicle
/
Consumer
Acceder
Title:
Novos desafios do customer relationship management (CRM)
Author:
Ferreira, Rúben dos Santos
Language:
Portugués
Repository:
73
Subject:
Mercado
/
Marketing
/
Consumidor
/
Customer Relationship Management (CRM)
/
Market
/
Consumer
Acceder
Title:
Influência do preço e ações promocionais no valor percecionado da loja de retalho
Author:
Reis, Teresa Isabel Damião dos
Language:
Portugués
Repository:
73
Subject:
Distribuição moderna
/
Retalho
/
Consumidor
/
Promoções
/
Modern distribution
/
Retail
/
Consumer
/
Promotions
Acceder
Title:
Go-to-market strategy for video call through television
Author:
Silva, Vera Sofia Gonçalves
Language:
Inglés
Repository:
73
Subject:
Tecnologia
/
Videochamada
/
Televisão
/
Intergeracionalidade
/
Sector das telecomunicações
/
Consumidor
/
Technology
/
Video call
/
Television
/
Intergenerationality
/
Telecommunications sector
/
Consumer
Acceder
Title:
How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brands
Author:
Ribeiro, Inês Silva
Language:
Inglés
Repository:
73
Subject:
Corporate social responsibility
/
Corporate social irresponsibility
/
Country of origin,
/
Consumer
/
Willingness to pay
/
Purchase intents
/
Responsabilidade social corporativa
/
Irresponsabilidade social corporativa,
/
País de origem
/
Consumidor
/
Disposição para pagar
/
Intenções de compra
Acceder
Title:
A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson
Author:
Lima, Ana Patrícia Pinto de
Language:
Portugués
Repository:
73
Subject:
Marca
/
Valor da marca
/
Comunidades de marca
/
Consumidor
/
Produto
/
Brand
/
Brand equity
/
Brand communities
/
Consumer
/
Product
Acceder
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