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73
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Correia, Francisco Maria de Almeida Tavares Pio
(1)
Macedo, Maria Alves Machado de Sousa de
(1)
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Consumer
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Estratégias de marca
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Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Consumer
Language:
Inglés
Repository:
73
Year:
2017
Document Type:
Tesis
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(0.012 seconds)
Title:
Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviour
Author:
Correia, Francisco Maria de Almeida Tavares Pio
Language:
Inglés
Repository:
73
Subject:
Sonic branding
/
Sensorial
/
Consumer
/
Retail
/
Marketing
/
Estratégias de marca
/
Comportamento do consumidor
/
Empresa
/
Concorrência
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M30
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
Influence of different sponsorship contexts in the bios*: consumer brand relationship model (BCBR model) mutualism and antagonism clusters and purchase intention
Author:
Macedo, Maria Alves Machado de Sousa de
Language:
Inglés
Repository:
73
Subject:
Gestão de marketing
/
Motivação do consumidor
/
Estratégias de marca
/
Patrocínio
/
Hábito de compra
/
Fidelidade à Marca
/
Consumer
/
Brands
/
Relationship
/
Ecology
/
Purchase intention
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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