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Title: Beyond information seeking: consumers’ online deliberation about the risks and benefits of red meatAuthor: Rutsaert, P. / Barnett, J. / Gaspar, R. / Marcu, A. / Pieniak, Z. / Seibt, C. / Lima, M. L. / Flecther, D. / Verbeke, W.Language: InglésRepository: 73
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Title: Neuromarketing: consumers and the anchoring effectAuthor: Chavaglia, J. N. / Filipe, J. A. / Ramalheiro, B.Language: InglésRepository: 73Subject: Consumer / Anchoring / Behavioral economics / Neuroeconomics / Limited rationality
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Title: Assessing consumer literacy on financial complex productsAuthor: Rodrigues, L. F. / Oliveira, A. / Rodrigues, H. / Costa, C. J.Language: InglésRepository: 73Subject: Consumer / e-Banking / Financial literacy / Games / Financial complex products
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Title: Audio branding empowerment: a dissertation proposal about the interactive process between brands and consumer behaviourLanguage: InglésRepository: 73Subject: Sonic branding / Sensorial / Consumer / Retail / Marketing / Estratégias de marca / Comportamento do consumidor / Empresa / Concorrência / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M30 / M31 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Go-to-market strategy for video call through televisionAuthor: Silva, Vera Sofia GonçalvesLanguage: InglésRepository: 73
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Title: ‘Would you eat cultured meat?’: consumers' reactions and attitude formation in Belgium, Portugal and the United KingdomAuthor: Verbeke, W. / Marcu, A. / Rutsaert, P. / Gaspar, R. / Seibt, C. / Fletcher, D. / Barnett, J.Language: InglésRepository: 73
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Title: How much are you willing to pay? The effect of corporate social (ir)responsibility in consumers of national and foreign brandsAuthor: Ribeiro, Inês SilvaLanguage: InglésRepository: 73Subject: Corporate social responsibility / Corporate social irresponsibility / Country of origin, / Consumer / Willingness to pay / Purchase intents / Responsabilidade social corporativa / Irresponsabilidade social corporativa, / País de origem / Consumidor / Disposição para pagar / Intenções de compra
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