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Confiança
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2010
Year:
2011
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73
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Tesis
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Title:
Avaliação dos pressupostos para adopção de um sistema de marketing relacional aplicado à grande distribuição
Author:
Gonçalves, Nuno Miguel Arsénio Madeira
Language:
Portugués
Repository:
73
Subject:
Grande Distribuição
/
Marketing Relacional
/
Qualidade do Relacionamento
/
Fidelização
/
Satisfação
/
Confiança
/
Compromisso
/
CRM
/
RFID
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Big distribution
/
Relationship Marketing
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Relationship Quality
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Customer Loyalty
/
Satisfaction
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