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73 (1)

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Gonçalves, Nuno Miguel Arsénio Madeira (1)

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Big distribution (1)
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Subject: Confiança Subject: Satisfação Document Type: Tesis Language: Portugués Year: 2011

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Title: Avaliação dos pressupostos para adopção de um sistema de marketing relacional aplicado à grande distribuição
Author: Gonçalves, Nuno Miguel Arsénio Madeira
Language: Portugués
Repository: 73
Subject: Grande Distribuição / Marketing Relacional / Qualidade do Relacionamento / Fidelização / Satisfação / Confiança / Compromisso / CRM / RFID / Big distribution / Relationship Marketing / Relationship Quality / Customer Loyalty / Satisfaction / Trust / Commitment

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