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Subject: Confiança Subject: Differentiation Document Type: Tesis Year: 2012 Year: 2013

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Title: Relevância do marketing relacional no mercado escolar nacional de lápis de cor: o caso da marca Faber-Castell
Author: Oliveira, Joaquim Jorge Paulino de
Language: Portugués
Repository: 73
Subject: Marketing / Marketing relacional / Confiança / Diferenciação / Relational Marketing / Trust / Differentiation

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