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Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
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Title: Raising your arms towards branding: how Narta found its place in a mature marketLanguage: InglésRepository: 73Subject: Branding / Brand experience / Brand awareness / Brand communication / Comunicação / Estratégias de marketing / Publicidade / Marca comercial / Marketing de produtos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Exploring individuals perception of non-sponsored branded user generated content, the affect on its use and the outcome of digital engagement on InstagramAuthor: Nascimento, Rita Ribeiro doLanguage: InglésRepository: 73
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Title: Critical success factors and benefits of social CRM implementationAuthor: Saag, HelenLanguage: InglésRepository: 73
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Title: Co-created corporate social responsability initiatives on social mediaAuthor: Lopes, João PedroLanguage: InglésRepository: 73
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Title: Developling a communication strategy to enter the mariculture marketAuthor: Pereira, Joana Cardoso Fava ReisLanguage: InglésRepository: 73Subject: Marketing / Strategy / Communication / Media / Fish / Mariculture / Estratégias de comunicação / Plano de marketing / Marca / Empresa de pesca / Consumidor / Trabalho de projeto / Estratégia / Comunicação / Maricultura / Peixe / Domínio/Área Científica::Ciências Sociais / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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