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73 (1)

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Rodrigues, Tomás Marques da Costa Góis (1)

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Subject: Comunicação digital Subject: M37 Subject: Attention Language: Inglés

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Title: The role of attention and emotional responses on online retargeting campaigns
Author: Rodrigues, Tomás Marques da Costa Góis
Language: Inglés
Repository: 73
Subject: Attention / Emotions / Retargeting / Intention to Purchase / Intention to Revisit / Intention to Recommend / PLS-SEM / Gestão de marketing / Comunicação / Página web / Atenção / Emoção / Preferência do consumidor / Hábito de compra / M30 / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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