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Subject: Comunicação de marca Year: 2013 Language: Inglés

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Title: Rights in Niklas Luhmann’s Systems Theory
Author: Guibentif, Pierre Henri
Language: Inglés
Repository: 73
Subject: Direitos subjectivos / Niklas Luhmann / Comunicação / consciência / teoria dos sistemas

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Title: An integrated communication plan for herdade dos Arrochais
Author: Antão, Raquel Rodrigues
Language: Inglés
Repository: 73
Subject: Marketing / Comunicação / Sector vinhos / Marketing digital / Communication / Wine sector / Digital marketing

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Title: Communication plan of Sonae Sierra´s gift card surprise
Author: Ferreira, Ana Luísa Costa
Language: Inglés
Repository: 73
Subject: Gift card / Communication / Communication plan / Shopping centers / Cartão presente / Comunicação / Plano de comunicação / Centros comerciais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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Title: Communication strategies for NGO: the Rotary Club case
Author: José, Susana Silva
Language: Inglés
Repository: 73
Subject: Communication / NGO / Service clubs / Rotary / Comunicação / ONG / Clubes de serviço

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Title: The effects of product placement, in films, on the consumer's purchase intentions
Author: Barroso, Nuno Alexandre Gaspar da Silva Oliveira
Language: Inglés
Repository: 73
Subject: Product placement / Communication / Purchase intentions / Experimental study / Comunicação / Intenções de compra / Estudo experimental

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Title: Oliveira da Serra plot placement: case study
Author: Júlio, Bianca Brecha
Language: Inglés
Repository: 73
Subject: Communication / Media / Product Placement / Olive oil / Comunicação / Azeite

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