Refine your Search
Author
Subject
- Comunicação (7)
- Communication (4)
- Domínio/Área Científica::Ciências Sociais::Economia e Gestão (4)
- M Business administration and business economics - Marketing - Accounting - Personnel economics (3)
- M31 (3)
- Branding (2)
- CRM Customer relationship management (2)
- Comportamento do consumidor (2)
- Estratégias de marketing (2)
- M37 (2)
1-7 from 7 results
(0.01 seconds)
-
Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrushAuthor: Macias, Margarida Catalão FontanLanguage: InglésRepository: 73Subject: Subscription / Customer relationship / Green products / Retention / Subscrições / Relacionamento com clientes / Produtos “Verdes” / Retenção / Marketing relacional / Estratégia organizacional / Comunicação / CRM Customer relationship management / Comportamento do consumidor / Fidelidade / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M130 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
-
Title: Raising your arms towards branding: how Narta found its place in a mature marketLanguage: InglésRepository: 73Subject: Branding / Brand experience / Brand awareness / Brand communication / Comunicação / Estratégias de marketing / Publicidade / Marca comercial / Marketing de produtos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
-
Title: Communication plan of Sonae Sierra´s gift card surpriseAuthor: Ferreira, Ana Luísa CostaLanguage: InglésRepository: 73
-
Title: Critical success factors and benefits of social CRM implementationAuthor: Saag, HelenLanguage: InglésRepository: 73
« Previous
1
Next »
SeDiCI Serivicio de Difusión de la Creación Intelectual
PrEBi Proyecto de Enlace de Bibliotecas
UNLP Universidad Nacional de La Plata
2003-2024 ©. Todos los derechos reservados conforme a la ley 11.723