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Barroso, Nuno Alexandre Gaspar da Silva Oliveira
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Comunicação
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2011
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2013
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Title:
The effects of product placement, in films, on the consumer's purchase intentions
Author:
Barroso, Nuno Alexandre Gaspar da Silva Oliveira
Language:
Inglés
Repository:
73
Subject:
Product placement
/
Communication
/
Purchase intentions
/
Experimental study
/
Comunicação
/
Intenções de compra
/
Estudo experimental
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