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Title: The role of naming sponsors in summer music festivalsAuthor: Andrade, Serenela Alves deLanguage: InglésRepository: 73Subject: Branding / Markerting communications / Consumer behaviour / Summer music festivals / Comunicação / Marketing / Comportamento do consumidor / Festivais / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: How to improve customer retention and lifetime value on subscription-based models: in company project with "The Bam and Boo" toothbrushAuthor: Macias, Margarida Catalão FontanLanguage: InglésRepository: 73Subject: Subscription / Customer relationship / Green products / Retention / Subscrições / Relacionamento com clientes / Produtos “Verdes” / Retenção / Marketing relacional / Estratégia organizacional / Comunicação / CRM Customer relationship management / Comportamento do consumidor / Fidelidade / Trabalho de projeto / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M130 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Case study: the market is calling for Biolage R.A.WAuthor: Anes, Paulo Jorge PadrãoLanguage: InglésRepository: 73
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Title: Raising your arms towards branding: how Narta found its place in a mature marketLanguage: InglésRepository: 73Subject: Branding / Brand experience / Brand awareness / Brand communication / Comunicação / Estratégias de marketing / Publicidade / Marca comercial / Marketing de produtos / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M31 / M37 / M Business administration and business economics - Marketing - Accounting - Personnel economics
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Title: Communication plan of Sonae Sierra´s gift card surpriseAuthor: Ferreira, Ana Luísa CostaLanguage: InglésRepository: 73
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Title: Critical success factors and benefits of social CRM implementationAuthor: Saag, HelenLanguage: InglésRepository: 73
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