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Subject: Comerciales Subject: emociones Document Type: Artículo Year: 2010 Year: 2013

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Title: Análisis de categorías conceptuales asociadas al tipo de comercial y al efecto del material visual-verbal previo/Analysis of conceptual categories associated with type of ads and effect of the previous visual-verbal material
Author: Marithza Sandoval Escobar / Universidad Konrad Lorenz / Omar Fernando Cortés Peña / Beatriz Barragán
Language: Español
Repository: 22
Subject: Comerciales / efectos de la publicidad / emociones / contenido emocional / activación previa / humor / erotismo.

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