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Repository
73
(2)
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Author
Villar, Joana Andrade Dias Posser
(1)
Ying Zhou
(1)
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Subject
Cognição
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
M Business administration and business economics - Marketing - Accounting - Personnel economics
(2)
Marketing
(2)
Características de personalidade
(1)
China
(1)
Cognitive flexibility
(1)
Comportamento do consumidor
(1)
Distância psicológica
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EWOM
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2019
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2020
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Subject:
Cognição
Subject:
Marketing
Year:
2019
Document Type:
Tesis
Language:
Inglés
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Title:
Social media influencers and their marketing effects on followers?: an exploratory study in restaurant review microblogs
Author:
Ying Zhou
Language:
Inglés
Repository:
73
Subject:
Influencer marketing
/
EWOM
/
Weibo
/
Online restaurant review
/
Marketing de influenciadores
/
Revisão online de restaurantes
/
Marketing
/
Rede social
/
Influência social
/
Comportamento do consumidor
/
Visualização da informação
/
Cognição
/
Restaurante
/
China
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M310
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
How multisensory experiences in virtual environments affect intention to return: the role of cognitive flexibility, sense of power and personality traits
Author:
Villar, Joana Andrade Dias Posser
Language:
Inglés
Repository:
73
Subject:
Virtual reality
/
Multisensory
/
Psychological distance
/
Sense of power
/
Cognitive flexibility
/
Intention to return
/
Personality traits
/
Realidade virtual
/
Multisensoralidade
/
Distância psicológica
/
Sentimento de poder
/
Flexibilidade cognitiva
/
Intenção de retorno
/
Características de personalidade
/
Marketing
/
Órgãos sensoriais
/
Cognição
/
Personalidade
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M37
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
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