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73 (1)

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Ying Zhou (1)

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China (1)
Cognição (1)
Comportamento do consumidor (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
EWOM (1)
Influencer marketing (1)
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M Business administration and business economics - Marketing - Accounting - Personnel economics (1)
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Subject: Cognição Subject: China Language: Inglés

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Title: Social media influencers and their marketing effects on followers?: an exploratory study in restaurant review microblogs
Author: Ying Zhou
Language: Inglés
Repository: 73
Subject: Influencer marketing / EWOM / Weibo / Online restaurant review / Marketing de influenciadores / Revisão online de restaurantes / Marketing / Rede social / Influência social / Comportamento do consumidor / Visualização da informação / Cognição / Restaurante / China / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M310 / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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