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73
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Lourenço, Ana Filipa Mendes
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Ramalho, Débora Duarte
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Cliente
(2)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Marketing
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B2B
(1)
Brand loyalty
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Subject:
Cliente interno
Subject:
Marketing
Year:
2017
Repository:
73
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Title:
Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trust
Author:
Lourenço, Ana Filipa Mendes
Language:
Inglés
Repository:
73
Subject:
Corporate reputation
/
B2B
/
Customers
/
Services
/
Customer behaviour
/
Comportamento
/
Cliente
/
Empresa de serviços
/
Marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
O E-mail Marketing ao serviço do Brand Loyalty
Author:
Ramalho, Débora Duarte
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Correio eletrónico
/
Marca
/
Cliente
/
Fidelidade à Marca
/
Branding
/
Brand loyalty
/
Permission marketing
/
E-mail marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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