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Repository
73
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Author
Afonso, António Alexandre Gomes
(1)
Costa, Rui Miguel Martins Murta da
(1)
Ramalho, Débora Duarte
(1)
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Subject
Cliente
(3)
Marketing
(3)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
(2)
Brand loyalty
(1)
Branding
(1)
Business to Business
(1)
Captação
(1)
Capture
(1)
Car market
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Car renting
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2011
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2013
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Portugués
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Subject:
Cliente
Subject:
Marketing relacional
Language:
Portugués
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Title:
Customer journey no mercado automóvel B2B: o renting em Portugal
Author:
Afonso, António Alexandre Gomes
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Customer journey
/
Renting automóvel
/
Mercado automóvel
/
Processo de decisão
/
Business to Business
/
Car renting
/
Car market
/
Decision process
/
Sector automóvel
/
Cliente
/
PME Pequenas e Médias Empresas
/
Trabalho de projeto
/
Portugal
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
/
M31
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
O E-mail Marketing ao serviço do Brand Loyalty
Author:
Ramalho, Débora Duarte
Language:
Portugués
Repository:
73
Subject:
Marketing
/
Correio eletrónico
/
Marca
/
Cliente
/
Fidelidade à Marca
/
Branding
/
Brand loyalty
/
Permission marketing
/
E-mail marketing
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
Title:
A captação de clientes via canal cross-segment no Proactive Bank
Author:
Costa, Rui Miguel Martins Murta da
Language:
Portugués
Repository:
73
Subject:
Captação
/
Cliente
/
Marketing
/
Cross-segment
/
Capture
/
Customers
Acceder
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