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Subject:
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Back-office
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2011
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Title:
O marketing interno e a qualidade do serviço prestado pelo back-office ao front-office como factor determinante da satisfação do cliente externo
Author:
Oliveira, Tânia Vanessa dos Santos Jordão Simões
Language:
Portugués
Repository:
73
Subject:
Marketing interno
/
Comunicação Interna
/
Marketing de serviços
/
Qualidade dos Serviços
/
Back-office
/
Front-Office
/
Cliente
/
Satisfação do cliente
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Serviços Bancários
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Internal Marketing
/
Internal Communication
/
Services Marketing
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Service Quality
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Client
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Client Satisfaction
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Banking service
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