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Title: Case-study on price setting of beerAuthor: Leite, Pedro Rui OrtinsLanguage: InglésRepository: 73Subject: Pricing / Beer market / Segmentation / Strategy / Cerveja / Segmentação do mercado / Estratégias
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Title: Desperados: creating regular consumers in the portuguese marketAuthor: Ferreira, Laura Sofia NevesLanguage: InglésRepository: 73
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Title: How are companies addressing sustainability?: the pedagogical case study of Sociedade Central de Cervejas e BebidasAuthor: Sobral, Sara NunesLanguage: InglésRepository: 73Subject: Sustainability / Social responsibility / International business / Strategy / Sustentabilidade / Responsabilidade social das empresas / Gestão internacional / Estratégia empresarial / Estudo de casos / Cerveja / Trabalho de projeto / Portugal / Domínio/Área Científica::Ciências Sociais::Economia e Gestão / M14 / F23 / M Business administration and business economics - Marketing - Accounting - Personnel economics / F International economics
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Title: SCC, a case study of strategic marketing: drivers of success within hypercompetitive environmentAuthor: Marques, André MendesLanguage: InglésRepository: 73Subject: Marketing / Strategy / Strategic marketing / Beer sector / Estratégias / Marketing estratégico / Cerveja
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