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72 (1)

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Flores López, Enrique (1)
Torrano Palazón, José (1)

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Advertisement (1)
Advertising technique (1)
Comercialización e Investigación de Mercados (1)
Conventional advertising (1)
Emplacement creative (1)
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Emplazamento en escena (1)
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2007 (1)

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Subject: Carteles (Publicidad) Document Type: Conferencia Year: 2007

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Title: Factores determinantes de la actitud hacia el product placement
Author: Torrano Palazón, José / Flores López, Enrique
Language: Español
Repository: 72
Subject: Product placement / Emplazamiento del producto / Advertising technique / Técnica publicitaria / Advertisement / Publicidad / Conventional advertising / Publicidad convencional / Emplacement creative / Emplazamiento creativo / Emplacement scene / Emplazamento en escena / Comercialización e Investigación de Mercados

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