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Neves, Maria Santos Silva Botelho
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Title:
Delta Q: a brand extension to compete in a new segment
Author:
Neves, Maria Santos Silva Botelho
Language:
Inglés
Repository:
73
Subject:
Marketing strategy
/
Brand strategy
/
Brand extension
/
Competitive advantage
/
Estratégias de marketing
/
Identidade de marca
/
Café
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
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