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73 (2)

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Moreira, André Augusto Tavares de Mello Soalheira (1)
Neves, Maria Santos Silva Botelho (1)

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Café (2)
Brand equity (1)
Brand extension (1)
Brand strategy (1)
Coffee (1)
Competitive advantage (1)
Comportamento do consumidor (1)
Comércio equitativo (1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão (1)
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais (1)

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Subject: Café Year: 2017 Repository: 73 Language: Inglés

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Title: Delta Q: a brand extension to compete in a new segment
Author: Neves, Maria Santos Silva Botelho
Language: Inglés
Repository: 73
Subject: Marketing strategy / Brand strategy / Brand extension / Competitive advantage / Estratégias de marketing / Identidade de marca / Café / Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais / M370 / M Business administration and business economics - Marketing - Accounting - Personnel economics

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Title: CSR coffee brand value: a retailers perspective
Author: Moreira, André Augusto Tavares de Mello Soalheira
Language: Inglés
Repository: 73
Subject: Social responsibility / Coffee / Fair trade / Brand equity / Gestão de marketing / Responsabilidade social das empresas / Valor da marca / Café / Comércio equitativo / Comportamento do consumidor / Domínio/Área Científica::Ciências Sociais::Economia e Gestão

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