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Repository
73
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Author
Moreira, André Augusto Tavares de Mello Soalheira
(1)
Neves, Maria Santos Silva Botelho
(1)
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Subject
Café
(2)
Brand equity
(1)
Brand extension
(1)
Brand strategy
(1)
Coffee
(1)
Competitive advantage
(1)
Comportamento do consumidor
(1)
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(1)
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
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Subject:
Café
Document Type:
Tesis
Year:
2017
Repository:
73
Language:
Inglés
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Title:
Delta Q: a brand extension to compete in a new segment
Author:
Neves, Maria Santos Silva Botelho
Language:
Inglés
Repository:
73
Subject:
Marketing strategy
/
Brand strategy
/
Brand extension
/
Competitive advantage
/
Estratégias de marketing
/
Identidade de marca
/
Café
/
Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais
/
M370
/
M Business administration and business economics - Marketing - Accounting - Personnel economics
Acceder
Title:
CSR coffee brand value: a retailers perspective
Author:
Moreira, André Augusto Tavares de Mello Soalheira
Language:
Inglés
Repository:
73
Subject:
Social responsibility
/
Coffee
/
Fair trade
/
Brand equity
/
Gestão de marketing
/
Responsabilidade social das empresas
/
Valor da marca
/
Café
/
Comércio equitativo
/
Comportamento do consumidor
/
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Acceder
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